Clean {aesthetic}

Playa del Rey | California

A self-initiated retail concept designed and built entirely in-house.

The space was developed from the ground up; brand identity, layout, material strategy, and full build execution, creating a cohesive environment shaped by direct control at every stage.

Reclaimed materials were used throughout. Exterior cladding, interior wood elements were painstakingly sourced from scrap material collected across the westside streets & business waste of Los Angeles, while metal components were fabricated from repurposed offcuts.

Each element & all materials were hand-picked, processed, and integrated to create a consistent material language across the space.

Project Highlights

Full concept development and brand creation
Interior and exterior design, mural & build design and execution
Reclaimed wood sourced locally and reprocessed for use
Custom metal displays, fixtures, & shelving fully fabricated from reclaimed & scrap materials
All fixtures, displays, and signage designed and built in-house
Retail layout optimized for flow, flexibility, and product visibility
Multi-use space supporting retail, art, and community events
Full branding produced in-house, including logo, brand guidelines, social media design, and all print & digital assets

Art prints and wooden display boxes, hand-drawn signs
Custom interior display fixtures and retail shelving
Custom dressing room with bespoke mirror Clean aesthetic
Playa del Rey exterior mural Clean aesthetic retail
Clean aesthetic in-store signage and branded graphics
Reclaimed wood exterior cladding detail
Custom display wall with interchangeable peg system

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