clean {aesthetic}

In Playa Del Rey, Clean Aesthetic was conceived and built as a concept store blending surf, skate, and art culture into a refined retail experience. From the ground up, every aspect of the brand and its physical environment was developed in-house—from logo and signage design to façade detailing and custom exterior cladding that set the tone for the interior.

Inside, the space was crafted with reclaimed wood sourced from Los Angeles’s coastal neighborhoods, grounding the design in local materiality and community. Every display, color palette, and fixture was designed to reflect the brand’s identity while maximizing utility and flow.

More than a store, Clean Aesthetic functions as a gallery and gathering space, hosting art shows and events that connect culture with craft. The result is a cohesive expression of lifestyle and place—an environment that embodies the spirit of its community through material and intent.